Farming and Crop Protection 

For the love of farming, the Biggest Job on Earth

Farming is the backbone of civilization, providing sustenance, employment, and stability for communities across the globe. From the ancient times when humans first began cultivating crops, to the modern era of advanced technology and innovative agricultural practices, farming remains the cornerstone of our existence. Farmers are the unsung heroes who toil day and night to ensure that our plates are filled, and our communities thrive.

We, at BASF, recognize and support the efforts of our farmers, appreciating the immense impact they have on our well-being and the sustainable future of our country and our planet. We believe that farming is the biggest job on Earth, and its the love of farming that motivates us to constantly push the boundaries of present to seek innovative solutions for the future. 


Biggest Job on Earth

The Biggest Job on Earth Is Getting Bigger

The agricultural sector in India has performed admirably in recent years, expanding at a compounded annual growth rate (CAGR) of 3.7% between 2017-18 and 2021-22. In 2021-22, the estimated real agriculture gross value added (GVA) was Rs. 21.1 lakh crore (US$ 256.4 billion), accounting for 15.5% of total GVA and 6.4% higher than the pre-pandemic level. Even during the pandemic, the agriculture GVA increased for all products, including foodgrains, cereals, pulses and oilseeds, providing the country with the much-needed food security.

farming technology

BASF AgGenie

To aid the biggest job on earth, we released an all-purpose mobile app for the farming community. 
AgGenie for information on weather forecast, live Mandi prices, Crop & Pest information, Farmer Loyalty Program and much more!

Committed to the Safety of the People performing the Biggest Job on Earth

At BASF, safety underlines everything we do. This is why Product Stewardship, the responsible and ethical management of our products throughout its lifecycle, is not just an empty word, but a concrete program on which we are committed. 

Through our Suraksha Hamesha initiative, we have reached 2 lac farmers since 2016 with our 9 Steps of Safety, educating farmers about the Responsible Use of Crop Protection Chemicals. 

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